To the Left, To the Left: Be the VA Clients Swipe Right On

Sep 26

Written By Monica

Picture this: A client is scrolling LinkedIn, scanning profiles like it’s Tinder.

Swipe left. Swipe left. Swipe left.

Then they see you.
Clarity. Confidence. Strategy. Systems.
↳ Swipe right.

That’s the reality of today’s VA market. You’re not just competing against other VAs, you’re competing against AI tools, global marketplaces, and the endless scroll of “generalists” who all look the same.

So how do you stand out? You make yourself irresistible. You become the VA clients don’t just want to work with, but can’t afford to lose.

Here are 4 ways to make sure clients swipe right on you every time.

1. Show Up With Clarity

Confusion kills conversions. If a client has to guess what you do, they’ll move on.

Your niche and your offer should be crystal clear:

What problem do you solve?
What transformation do you create?
Why should they trust you over the next VA in their feed?

Stop hiding behind vague titles like “Virtual Assistant.” Own your lane. Own your outcome.

2. Lead With Authority

Order takers don’t get premium rates. Strategists do.

That means showing up as the one who leads, not the one who waits.

Speak with conviction.
Make recommendations, not just responses.
Position yourself as a thought partner, not a task rabbit.

Leaders get swiped right. Followers get left behind.

3. Protect Your Value

Here’s the truth: not every client deserves you.

Lowball offers, scope creep, and “we’ll pay you in exposure” opportunities? To the left.

Premium clients respect boundaries. They invest in professionals who know their worth. The moment you stop negotiating against yourself is the moment you start attracting the right clients.