From $5 Tasks to over $200K Earned on Upwork with Less Than 50 Jobs: How Strategy (Not Luck) Built My VA Business

When people ask how I built a six-figure virtual assistant business, they usually assume I had connections, capital, or a secret shortcut.

Let me be clear: I started with a $5 job.

Yes, five dollars.

And no, it didn’t start with luck. It started with strategy.

I landed my very first job on Upwork for just $5—and it was the smartest move I made as a new VA entering the platform. Most people would’ve laughed at that rate. Called it a waste of time. But I knew better. I saw the long game, and that $5 was never about the money.

It was about momentum.

 

🎯 The Truth About Starting on Freelance Platforms

Here’s what most VAs miss: When you’re new on a platform like Upwork, you're not just trying to get paid. You're building proof.

  • Social proof

  • Platform credibility

  • A reputation for reliability

In the beginning, trust is the currency. Clients need to see that others have worked with you and loved the experience. So instead of chasing big contracts right away, I carved out a plan to build visible credibility. And that meant taking small jobs, so….yes, even at $5, $10, $15 because those small wins compound fast.

 

The Real ROI of Small Jobs

I dedicated just 1–2 hours a week to securing small but strategic jobs. Quick wins that wouldn’t burn me out, but would still deliver big value on my profile.

Tasks like:

  • CRM data imports and exports

  • Inbox and calendar tagging

  • Website reviews

  • PDF formatting

These weren’t hard. Most took 5 to 10 minutes. But they had something powerful in common: they were simple, high-delivery tasks that showed off my business acumen and attention to detail.

And today? With AI, you could do what I did 10 times faster—and I show you exactly how inside The Glow Lab, my coaching program for VAs ready to scale.

One VA I worked with went from $7/hr to $20/hr using these same strategies. And that’s just the beginning.

Every Completed Project Does Three Key Things

Every job I finished, no matter how small, moved the needle. Each one:

  1. Gave me a 5-star review

  2. Increased my Job Success Score

  3. Boosted my profile visibility in Upwork’s algorithm

And while I was doing that? I was also sharpening my backend:

  • Streamlining my client workflows

  • Refining my proposals and cold pitches

  • Collecting testimonials and building my own feedback bank

  • Learning what language actually converted browsers into buyers

It wasn’t always glamorous. It wasn’t high-ticket from the jump. But it was smart. It was strategic. And it worked.

The Upwork Profile Glow-Up

I didn’t just stop at job delivery—I made sure my Upwork profile sold me when I wasn’t online.

That meant:

  • A clear, outcome-focused headline (no fluff, no “I’m a hard worker” energy)

  • A strong summary that highlighted transformation, not just tasks

  • Relevant keywords based on the type of projects I wanted to attract

  • Portfolio pieces even mock-ups—to showcase proof of concept

  • Skill tags aligned with the direction I wanted my business to grow

This is where most VAs get stuck. They do the work but don’t show the receipts. And in a competitive marketplace like Upwork, you need more than skills. You need positioning.

The Result?

Clients found me faster. Offers got bigger. By the time I was quoting $1,000+ retainers, I had the reviews, ratings, and receipts to back it up.

And today? I’ve officially crossed $200,000 earned on Upwork—all from a $5 job that most people would’ve turned down.

Final Word: It’s Not Pride. It’s Positioning.

If you’re on Upwork or any freelance platform thinking, “Nobody’s hiring me,” it’s not about demand. It’s about visibility and strategy.

Go secure that easy win. Build your foundation. Earn the algorithm’s trust. Stack those 5-star reviews. Don’t let pride block your progress.

A $5 job today could be your ticket to $5K months down the road.

Monica ✌🏽❤️

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The Battle Between Strategy and Tactics: Why VAs Need to Think Bigger