Challenge

The practice required a comprehensive solution to:

• Develop a strategic social media presence that aligned with their brand.

• Create engaging and informative blog content to attract and educate potential clients.

• Build an online presence that reflected the professionalism and care of their services.

Solution

Monica partnered with the practice using her CEO Glow-Up package to revamp their digital strategy:

SOCIAL MEDIA STRATEGY

• Conducted a full audit of the practice’s existing social media accounts.

• Developed a cohesive content calendar with a mix of educational, inspirational, and promotional posts.

• Optimized profiles to reflect the practice’s expertise and values, ensuring consistency across all platforms.

BLOG CONTENT CREATION

• Researched trending topics and client pain points to craft blog topics that resonated with their audience.

• Produced high-quality, SEO-optimized blog posts designed to educate readers and drive website traffic.

• Created a content flow that connected blog topics to social media posts, maximizing reach and engagement.

BRAND MESSAGING & ENGAGEMENT

• Refined the practice’s brand voice to ensure it was relatable, professional, and empathetic.

• Implemented engagement strategies to foster meaningful interactions with followers.

• Monitored analytics to adjust strategies and ensure continuous growth.

Results

• Social media engagement grew by 75%, with more inquiries coming directly through their platforms.

• Blog content boosted website visits by 40%, with readers spending more time exploring services.

• The refined content strategy helped the practice build trust, leading to an increase in new client consultations.